soft-sell evangelism


The Hard Truth About "Soft-Sell" Evangelism

The Hard Truth About "Soft-Sell" Evangelism

By Rabbi Michael Skobac Shakespeare captured it best when he observed, “A rose by any other name is still a rose”. When it comes to salesmanship -- which is essentially what evangelism is all about -- the “soft-sell” is still a sales pitch. The “soft-sell”, however, seeks to disarm us by short-circuiting our natural defensive instincts. Over the years, many Jewish people have acquired a healthy suspicion regarding missionaries and cult recruiters. We know that they are out to convert us, so we


Zalman Kravitz

Zalman Kravitz

THE HARD TRUTH ABOUT “SOFT-SELL” EVANGELISM

THE HARD TRUTH ABOUT “SOFT-SELL” EVANGELISM

When it comes to salesmanship – which is essentially what evangelism is all about – the “soft-sell” is still a sales pitch. It seeks to disarm us by short-circuiting our natural defensive instincts, and deliberately takes advantage of our popularly held stereotypes about how missionaries work and what they look like. We assume that if someone isn’t carrying a large Bible and preaching endlessly about Jesus and the need to be saved, then that person really isn’t interested in converting us. Takin


Zalman Kravitz

Zalman Kravitz