soft-sell

When it comes to salesmanship – which is essentially what evangelism is all about – the “soft-sell” is still a sales pitch. It seeks to disarm us by short-circuiting our natural defensive instincts, and deliberately takes advantage of our popularly held stereotypes about how missionaries work and what they look like. We assume that if someone isn’t carrying a large Bible and preaching endlessly about Jesus and the need to be saved, then that person really isn’t interested in converting us. Takin