salesmanship

By Rabbi Michael Skobac Shakespeare captured it best when he observed, “A rose by any other name is still a rose”. When it comes to salesmanship -- which is essentially what evangelism is all about -- the “soft-sell” is still a sales pitch. The “soft-sell”, however, seeks to disarm us by short-circuiting our natural defensive instincts. Over the years, many Jewish people have acquired a healthy suspicion regarding missionaries and cult recruiters. We know that they are out to convert us, so we